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A Fortune-500 company, St. Louis-based Emerson (www.emerson.com) is a global leader bringing together technology and engineering to support a world in action. Our 60-plus industry-leading divisions are aligned under eight (8) unique Emerson brands namely: Network Power, Process Management, Climate Technologies, Motor Technologies, Appliance Solutions, Storage Solutions, Industrial Automation and Professional Tools. These aim to deliver comprehensive customer solutions in the five business segments of electronics and telecommunications, process management, heating, ventilation and air-conditioning, and appliance and tools. Sales in fiscal year 2007 were US$22.6 billion.

Being connected; Committed; Forward-looking; High Performance; Customer-focused; Excellent...these are the attributes that define Emerson and its people today — a company at the forefront of technology and one of the world's best-managed companies.

For more than a century, Emerson Electric Co. has been known as the place where people bring technology and engineering together to create solutions for the benefit of customers.

As technology evolved and the needs of our customers changed, Emerson rose to the challenge to solve problems and create opportunity.
Date Posted:
June 19, 2010
Copywriter/ Web Content Analyst (IRC1749)(ECT-10-00048)
Job Description:
  • COPYWRITER
    • creates text content for both print and web materials in accordance to branding guidelines.
  • CONTENT STRATEGIES/ INFORMATION ARCHITECT
    • develops and maintains branding guidelines;
    • conducts research and provides useful recommendations for market analysis;
    • liaises with internal clients to identify key messages, themes and tone of voice for the content of product/topic;
    • coordinates with graphic artists and web designers to ensure consistency of style and adherence to branding guidelines;
    • applies SEO techniques to optimize web site or pages in order to maximize traffic to them.
  • DESIGNER
    • analyzes user requirements and creates the overall loo-and-feel for a print or web material;
    • produces wireframe diagrams that clearly show screen layouts, color schemes, styles and locations;
    • prepares designs that are feasible for development of materials.
  • PROJECT MANAGER
    • plans, schedules and coordinates various media content development projects.
  • ADDITIONAL FUNCTIONS
    • generates regular marketing reports;
    • performs other functions as may be deemed necessary by and needed to deliver the output guided by the company's vision, mission and employee policies.
  • Bachelor's Degree in Journalism, Marketing, Communications or Advertising.
  • Five (5) years or more relevant experience in copywriting. 
  • At least three (3) years relevant experience in analyzing marketing strategy.
  • At least three (3) years relevant  experience in working with corporate environment styles and branding guidelines.
  • At least one (1) year relevant experience in project management.
  • Working knowledge of SEO.
  • Working knowledge of various audio and video technologies and the ability to execute the use of these technologies to support marketing strategies.
  • Ability to multi-task.
  • Excellent written and spoken communication skills in English.
  • Strong analytical skills.
  • Strong organizational skills.
  • Strong emphaty with audiences and users.
  • Appreciation for brands and marketing.
  • Strong understanding of various writing styles applicable to different media channels.
  • Proficient in Photoshop and MS Office applications.
  • Knowledgeable in HTML, web servers, Dreamweaver and Flash.
  • Willing to work on shifting operations to support the assigned business and customers.
  • Able to work under minimal supervisions.
  • Thinks strategically.
  • Analyzes issues.
  • Drives for results.
  • Fosters team work.
  • Builds relationship.

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